DIGITAL CREDENTIALING FRAMEWORK

The Four Levels of Digital Credentialing

Not every organization needs the same credentialing infrastructure. The important question is: what does your credential need to do?

Recognition Branding Trust Intelligence

What Are You Actually Trying to Achieve?

Read each quadrant. One of these is your organisation. Your level is the answer.

01

I just need to issue certificates

Paper records, PDF awards, attendance documents. The credential is an admin output — not a program asset.

You are here if…

  • Your events or programs are physical-only
  • No employer or institution needs to verify the credential
  • Recipients don't need to share or carry the credential forward
  • Simplicity and low cost are the only requirements
Typically owned by Admin team · Event coordinator · Programme administrator
CertifyMe is not the right tool for this
02

I want branded digital badges recipients can share

Digital recognition, custom branding, LinkedIn sharing. The goal is engagement — not trust or portability.

You are here if…

  • Free webinars, short workshops or community participation
  • Completion does not require a graded assessment
  • No employer or third party needs to verify the credential
  • Social sharing on LinkedIn is the primary value
Typically owned by Marketing team · Community manager · Event coordinator
Watch out: Most badge platforms stop at Level 2. They are not built on open standards — once you issue at scale, switching costs are high and credential data is locked inside the vendor's system.
CertifyMe would be overkill
CERTIFYME STARTS HERE
03

I want my program to be trusted and recognised globally

The credential represents the program. Its credibility is your program's credibility. Employers, institutions and systems need to be able to trust and verify it — without calling you.

You are here if…

  • You run paid programs with graded assessment
  • Employers or other institutions receive your graduates
  • You issue professional, compliance or regulatory certifications
  • You want global recognition built on open standards (Open Badges 3.0, W3C VC)
  • You need credentials to be machine-readable and AI-understandable
Typically owned by L&D Director · Program Director · VP of Education · Compliance Officer
The cost of getting this wrong: Credentials issued on a proprietary platform cannot be independently verified. Employers can't trust them. Recipients can't carry them. Your program's reputation is tied to a vendor's continued existence.
This is where CertifyMe starts →
CERTIFYME
04

I need credential data connected to skills, records and workforce intelligence

Individual credentials are not enough. You need structured data that connects learning outcomes to skills, workforce planning and program ROI — across your entire organisation.

You are here if…

  • You run multi-course programs or degree pathways
  • Employer or government partnerships require skills evidence
  • You need a Comprehensive Learner Record (CLR)
  • Skills gap analysis and workforce reporting are program requirements
  • You need credential data to feed talent systems and HR platforms
Typically owned by CLO · CHRO · VP Talent Development · University Registrar
The cost of getting this wrong: Without structured skills data, you cannot demonstrate program impact. You cannot answer what skills your programs build — and increasingly, employers and funders are asking exactly that.
CertifyMe becomes a skills ecosystem →

What Level of Credentialing Does Your Organization Need?

The right level depends on what the credential needs to do — not just what it costs. Here's how common scenarios map.

Level Organisation type What they issue Why this level
Level 1 — PDF & Paper
01
Primary school
Swimming level award
Physical milestone record. No employer need, no verification required — a paper certificate is perfectly appropriate.
01
Community centre
Event attendance certificate
Proof of presence, not assessed competence. Recipients keep a paper copy; no digital sharing or verification expected.
01
Internal HR
Employee service anniversary award
Internal recognition only. The record stays in the HR system; it never needs to travel beyond the organisation.
Level 2 — Digital Recognition
02
Online workshop provider
Free webinar appreciation badge
Recognition and social sharing is the entire goal. No assessment, no employer use — a branded badge is the right tool.
02
Hackathon organiser
Participation badge
Community engagement, not an assessed outcome. Shareable on LinkedIn is the primary value — verification is irrelevant.
02
Corporate L&D team
Internal soft-skills acknowledgement
Morale and recognition within the organisation. Not employer-facing externally, so portability and standards don't matter yet.
Level 3 — Verifiable Credentials  CERTIFYME STARTS HERE
03
Online course platform
Graded course completion certificate
Employers need to trust and verify this. A badge-only approach fails here — the credential must be independently verifiable and structured.
03
Professional body
Industry certification (project management, cloud, finance)
Program credibility depends on the credential being trusted. Must be portable, machine-readable and verifiable by third parties.
03
University
Executive education / continuing education micro-credential
External recognition is the entire value proposition. Open standards (Open Badges 3.0, W3C VC) are required for global portability.
03
Corporate training team
Compliance certification (data privacy, health & safety, AML)
Regulators and auditors need a verifiable record. The credential must be independently verifiable with a permanent audit trail.
Level 4 — Skills & Program Intelligence  CERTIFYME
04
University
Comprehensive Learner Record across degree programs
All skills, courses and achievements in one portable, structured record. Connects to employer skills systems and workforce matching platforms.
04
Bootcamp / EdTech platform
Multi-skill learning pathway with employer reporting
Employers need a structured view of skills, not just individual certificates. Pathway data connects to hiring and skills gap analysis.
04
Enterprise L&D
Workforce upskilling programme
Skills intelligence feeds workforce planning. The organisation needs to track skills gaps, pathways and program ROI — not just issue certificates.
04
Government / public sector
National skills programme with verified attainment records
Funding accountability and policy reporting require structured, auditable skills evidence across cohorts — not just individual certificates. Credentials must connect to national skills taxonomies and workforce data.
01

Level 1 — PDF & Paper

Static certificates and paper documents. Suitable when verification is manual, records are static and no credential infrastructure is required.

Manual verificationStatic recordsNo portabilityNo open standards
CertifyMe fit

If this is all you need, you probably don't need CertifyMe.

02

Level 2 — Digital Recognition

Branded digital badges with social sharing and recipient engagement. Appropriate when the primary goal is recognition, branding and sharing.

Digital badgesCustom brandingSocial sharingRecipient engagement

Best for: events, workshops, short courses, community recognition, basic training programs.

CertifyMe fit

Good for recognition. Limited when credentials become business-critical.

Most badge platforms stop here — and that creates a problem.

The majority of digital badge platforms operate at Level 2. Cost is low, but so is the value ceiling. More importantly, most Level 2 platforms are not built on open standards — which means your credential data, designs and recipient records are locked inside a proprietary system.

  • Credentials cannot be independently verified outside the platform
  • Recipient data is owned and controlled by the vendor
  • Switching platforms means losing credential history and portability
  • No structured data — credentials are invisible to systems and AI

If your program's credibility matters — or may matter in the future — a proprietary badge platform is a strategic dead end.

Where Level 2 stops — the questions it can't answer:

Can the credential be independently verified? Is the data structured and machine-readable? Is it built on open standards? Do you want your program to be globally recognised? Do you want AI systems to understand and verify your credentials? Can achievements connect to skills? Can it integrate with workforce systems?

If branding and recognition are your only requirements, Level 2 may be sufficient. If trust, verification and interoperability matter, you need Level 3.

CERTIFYME PLATFORM — LEVEL 3

Trusted, Verifiable & Interoperable Credentials

Your organisation is not simply issuing a badge. You are creating a standards-based digital representation of your program and the achievement it delivers.

For organizations that need trusted, standards-based, independently verifiable credentials — and want their program's credibility to extend beyond their own platform.

This is where credentials become trusted, portable, machine-readable evidence.

Institution — the authoritative issuer
Cryptographically Signed Credential
Open Standards (OB3, W3C VC)
Independent Verification
Machine-Readable Evidence

What Level 3 Does for Your Program

Strengthen Program Credibility

Your credential represents not only the recipient, but the organisation, program, achievement criteria and standards behind it.

Extend Program Recognition

Standards-based credentials are designed to make achievements more portable and usable across a broader credential ecosystem.

Make Programs Machine-Understandable

Structured credential data gives compatible systems — and increasingly AI-powered applications — clearer information about your programs, achievements and skills.

Build Long-Term Program Value

Move beyond issuing a certificate toward a credential infrastructure that can evolve into records, skills, pathways and workforce intelligence.

Independent Verification

Recipients, employers and partners can verify the credential independently — without contacting your organisation.

Global Recognition

Credentials built on Open Badges 3.0 and W3C VC are designed for broader recognition across institutions, employers and compatible systems worldwide.

Enterprise-Scale Issuance

Issue, manage and track credentials at scale across your entire credential program — with full auditability and lifecycle control.

Built on Standards. Designed for Trust.

1EdTech
Open Badges 3.0 1EdTech Certified
W3C
W3C Verifiable Credentials Supported
1EdTech CLR
Comprehensive Learner Records 1EdTech Certified

If You Issue Credentials as Part of a Serious Program, You're Probably Here.

Level 3 is the common starting point for organizations where the credential itself needs to be trusted and verifiable.

Enterprise L&D

Employee learning, certifications and compliance credentials that need to be verifiable and portable.

Typical: Level 3

Certification Bodies

Professional certifications and credential lifecycle. Credentials must be independently verifiable.

Typical: Level 3

E-learning Providers

Course and professional credentials built on open standards for portability beyond the platform.

Typical: Level 3

Professional Associations

Member certifications and professional achievements that carry weight with employers and regulators.

Typical: Level 3

University Departments

Course certifications, micro-credentials and specialized programs that need to be trusted by employers and institutions.

Typical: Level 3

Training Organizations

Professional development and skills recognition credentials portable across CPD portfolios and careers.

Typical: Level 3
CERTIFYME PLATFORM — LEVEL 4

From Credentials to Program & Skills Intelligence

Level 4 starts with the same trusted credential foundation — then connects credentials to records, skills, learning pathways and workforce intelligence.

This is where credentials become infrastructure for program intelligence, skills insight and workforce planning.

Level 3 Credential
Level 4 Credential + Record (CLR) + Skills + Pathways + Workforce Intelligence

The Level 4 Capability Stack

Credential Infrastructure

Degrees · Certificates · Badges · Certifications

Comprehensive Records (CLR)

Connected achievements · Structured learner records

Skills Layer

Skills taxonomy · Credential-to-skill mapping · Skill relationships

Learning Pathways

Progression · Stackable credentials · Recommended learning

Workforce Intelligence

Job-skill mapping · Labour-market signals · Workforce demand

Identity — via SkillStory

Skill Passport · Verified CV · Portfolio

What Level 4 Connects for Your Organisation

The primary B2B value of Level 4 is program and skills intelligence — connecting credential data to records, skills, pathways and workforce planning.

For a University

Degrees & Transcripts Certificates & Badges Co-curricular Achievements Comprehensive Learner Record (CLR) Skills & Skill Passport Workforce Relevance

For an Enterprise

Learning Programs Employee Credentials Skills & Skills Taxonomy Career Pathways & Job Roles Workforce Skill Gap Intelligence

For a Certification Body

Certifications & Verification Skills Represented Professional Pathways Credential Lifecycle Value

For E-Learning Providers

Courses & Credentials Skills Developed Learning Pathways Career Relevance

University: From Individual Credentials to a Complete Learner Record

University Department — Level 3

Course Certification

A trusted, verifiable credential — independently signed and issued on open standards. A department issuing one course credential may be Level 3.

University Ecosystem — Level 4

Degree + Transcript + Certificates + Badges + Co-curricular + Skills
CLR Skill Passport Career / Workforce Relevance

Enterprise: From Training Completion to Workforce Capability

Training
Credential
Verified Skill
Skills Taxonomy
Career Pathway
Workforce Skill Gap & Intelligence

"Employees can share their certificates" is a supporting benefit. The primary L&D value is workforce capability intelligence.

LEVEL 4 EXTENSION

Extend Credentials Into a Lifelong Skill Identity

CertifyMeThe organization's credential infrastructure
SkillStoryThe learner / professional identity layer

SkillStory is an extension of the credential ecosystem, not a requirement to use CertifyMe.

Learn more at SkillStory.org →
CredentialsSkillsProjectsExperienceAchievements
Skill Passport
Verified CV
Portfolio

Level 3 or Level 4?

LEVEL 3 TRUST

Choose Level 3 when your priority is:

  • Verifiable credentials
  • Open standards (OB3, W3C VC)
  • Cryptographic signing
  • Independent verification
  • Machine-readable credentials
  • Credential lifecycle management
  • Analytics
  • Enterprise integrations
LEVEL 4 INTELLIGENCE

Everything in Level 3, plus:

  • Comprehensive Learner Records (CLR)
  • Skills taxonomy
  • Credential-to-skill mapping
  • Job-skill mapping
  • Learning pathways
  • Labour-market intelligence
  • Workforce intelligence
  • Skill Passport (via SkillStory)
Not sure? Start with Level 3. Build toward Level 4 as your credential ecosystem grows.

Why Organizations Choose CertifyMe at Levels 3 and 4

Standards, Not Just Branding

Open Badges 3.0, CLR and W3C VC support.

Trust, Not Just Sharing

Credentials designed for independent verification.

Infrastructure, Not Just Individual Badges

Manage credential programs at scale.

Intelligence, Not Just Issuance

Analytics, skills taxonomy and workforce insights.

Growth, Not Vendor Lock-In

Start with verifiable credentials and expand into a broader ecosystem.

Level 2Recognition
Level 3Trust
Level 4Intelligence

Most organizations don't need to implement everything at once. CertifyMe gives you a foundation you can expand as your credential strategy matures.

Extend the Value of Every Program You Deliver

CertifyMe turns your courses, certifications and achievements into standards-based digital credentials designed to strengthen program credibility, extend recognition and create richer digital context for people, systems and the emerging AI-powered ecosystem.

If branding and sharing are your priority:

Level 2 may be enough.

If trust, verification and program credibility matter:

You need Level 3.

If you want credentials connected to skills and workforce intelligence:

You're looking at Level 4.

CertifyMe is built for both Levels 3 and 4.